Fractional Leadership — Marketing · Business Infrastructure · AI

The senior team you
don't have to hire.

Growing companies need senior thinking — but not three full-time hires. DakJen Creative puts an experienced leader inside your business on a retained basis: marketing, business infrastructure, and AI strategy — at the level you need, by the month.

Your senior bench — without the full-time hires.

We step in where you need the seniority: steering the brand, running the operations underneath it, or figuring out where AI actually belongs in how your team works. One pillar or all three.

Who It's For
Founders scaling past $500K

Your brand hasn't kept up with your business. We fix that — fast.

Executives building a platform

Personal brand alongside the company. LinkedIn, thought leadership, earned media.

Mission-driven organizations

Important work that deserves to be seen clearly. We make it visible.

How We Work With You

Three ways to put senior leadership inside your business.

Retained, by the month, at the level you need. Take one, or combine them — most engagements start with a single pillar and grow into the others as the work compounds.

01
Marketing

Brand direction, campaigns, content, and collateral — a creative leader embedded in your business, or your production handled on a flat monthly rate.

From $1,500/mo →
02
Business Infrastructure

The layer underneath the business — where files live, who approved what, which renewal is due, and what happens when someone new starts. Built, written down, and run.

From $1,500/mo →
03
AI Strategic Advisory

Where AI actually fits in how your team works — strategy, setup, and the automations themselves. Steered month to month, not handed over in a deck.

From $1,500/mo →
01 — Marketing

A creative leader inside your business — or your production handled.

Two ways in. Retain a creative leader by the month and they steer the brand from inside; or send us the work and we produce it on a flat subscription. Plenty of clients run both.

Retained creative leadership

Senior brand direction on your team by the month — plus the business management that keeps it running.

Tier 1
Fractional Brand Manager
Starting at $2,000/mo

Your brand: better.

  • Brand guide development & maintenance
  • Core template suite (decks, letterhead, RFP, social)
  • Monthly check-in call
  • Creative review & guidance for your team or vendors
Tier 2
Fractional Marketing Director
Starting at $4,000/mo

Your brand, actively led.

  • Everything in Tier 1
  • Bi-weekly strategy calls + team meetings
  • Campaign and content direction
  • Direct collaboration with your social/marketing team
Tier 3
Fractional Chief Creative Officer
Starting at $7,000/mo

Your creative brain, in the room.

  • Everything in Tiers 1 & 2
  • Weekly access — calls, Slack/email, team meetings
  • Creative architecture of new business lines & initiatives
  • Creative guidance and strategy with your marketing team

Each engagement is scoped to what your business actually needs — brand and creative direction, plus the business management that keeps it running: planning, process, budgets, and vendor and team coordination. Travel, ad spend, and production costs are scoped and billed separately.

The CMO Subscription — done-for-you production

Your content and collateral, handled on a flat monthly rate. A dedicated design-and-copy team, without the cost of a full in-house team or the ballooning project fees of a traditional agency. You send the requests; we ship the work.

Starter
Marketing Support
$1,500/mo

Collateral + light strategy.

  • 3 requests per month
  • Up to 10 pages of collateral
  • Graphic design, copywriting & collateral
  • 36-business-hour turnaround
  • Light strategic direction & input
  • Private client portal & asset library
Most Popular
Marketing Manager
$3,500/mo

Collateral + active strategy.

  • 5 requests per month
  • Up to 25 pages of collateral
  • Everything in Marketing Support
  • Campaign & content planning
  • Active direction & priorities
  • Standing strategy check-in call
Full Service
The CMO Subscription
Custom quote

Collateral + full marketing leadership.

  • 10+ requests per month
  • Page volume scoped to engagement
  • Everything in Marketing Manager
  • Full strategy & marketing leadership
  • Dedicated creative pod
  • Paid ad management included

Each tier's requests and pages are a monthly allowance, and unused requests and pages roll over for one month. Pause anytime and bank unused days. Annual option: pay for 10 months, get 12 on the first two tiers. Website builds, photo & video, and media buying are available as add-ons; hard costs are billed at actual cost with no markup.

02 — Business Infrastructure

The unglamorous layer that decides whether a business runs.

Where the files live. Who approved the invoice. Which renewal is due next month. What happens when someone new starts on Monday. Most growing businesses have all of this in one person's head — and that person is usually the founder. We build the layer underneath, write it down, and then run it.

Tier 1
Back Office
$1,500–$2,250/mo

The inbox, the calendar and the paperwork, handled.

  • Inbox and calendar management
  • Meeting scheduling and follow-ups
  • Vendor records, W-9s and insurance certificates
  • Contract and renewal tracking
  • Subscription and vendor spend audit — what you pay for, what you actually use
  • Compliance calendar: annual reports, licenses, renewals
Tier 2
Business Manager
$3,000–$4,000/mo

The systems, the money tools, and the savings.

  • Everything in Tier 1
  • Budgeting and spend tracking
  • Chasing overdue invoices — reminders, escalation, and a clear record of who owes what
  • Financial health check and account setup
  • Monthly plain-language financial summary
  • Bookkeeper coordination
  • Credit card and rewards audit — statement credits, perks and points you are already owed
  • SOPs, file organization and tech stack cleanup
Tier 3
Fractional Chief of Business Infrastructure
$7,500–$12,000/mo

Judgment, not hours. The layer above the back office.

  • Everything in Tiers 1 & 2
  • A standing seat in the meetings where this gets decided
  • Direction on core initiatives — we set the plan, your team runs it
  • Org design, hiring sequencing, and how contractors are structured
  • Capital strategy — what to raise, when, and what a lender needs to see
  • Banking relationships and payroll — coordinated with your provider
  • Quarterly planning, board materials, and the reporting rhythm around them

At Tier 3 we direct and oversee rather than administer; hands-on execution stays available at the tiers below, or scoped separately. Payroll we coordinate with your provider — for teams of five or fewer we will run it directly. Honest about the edges: we do not keep your books or file your taxes — your bookkeeper and CPA do, and we make sure they get clean, complete handoffs. We prepare and coordinate banking, insurance, and certification filings; the account holder, the broker, and the filing specialist stay who they are. Anything that touches your money runs under a separate signed authorization.

03 — AI Strategic Advisory

AI that fits how your team actually works — not how a vendor wishes it did.

A retainer, not a deck. We find where AI genuinely helps, where it does not, and what it would cost you to get wrong — then we set it up, write the rules, and stay in the room while your team adopts it.

Every engagement starts here
The AI Fit Assessment
$1,500–$2,500 one-time

A one-time review of your workflows, your tools, and your team. You leave with a short, prioritized roadmap: where AI earns its place, where it does not, and the risks worth naming up front — data, privacy, and how your staff actually feel about it.

Tier 1
Advisory
$1,500–$2,500/mo

A steady hand on the strategy.

  • Monthly strategy session
  • Tool recommendations, and a vetting of what you already use
  • A written AI use policy — what staff can and cannot put into these tools
  • Email and Slack access between sessions
Tier 2
Advisory + Setup
$3,000–$5,000/mo

Built, not just recommended.

  • Everything in Tier 1
  • Hands-on setup of tools and custom assistants trained on your materials
  • Prompt libraries and templates built for your team
  • A team training session each quarter
Tier 3
Embedded AI Leadership
$5,500–$8,000/mo

Your AI lead in the room — steering, not staffing.

  • Everything in Tiers 1 & 2
  • A standing seat where AI decisions get made
  • Adoption strategy across teams — who uses what, and how you know it is working
  • Automation architecture — we design it and oversee the build
  • Governance, risk, and vendor calls as they come up
  • Weekly access

Tool and subscription costs are yours, or passed through at cost. Hands-on build and done-for-you production are available alongside any tier, scoped and capped separately. Every engagement includes a written data-handling clause covering which of your data goes into which tools.

Honoree awards presentation at the 2026 National DCRE Conference Dakotah Jennifer talking with attendees at the 2026 National DCRE Conference Dakotah Jennifer in the audience at the 2026 National DCRE Conference
Proven Results — 5-Year Engagement

We rebuilt a dormant digital footprint into a fully functioning thought leadership platform.

237%LinkedIn network growth — 1,645 to 5,543
28×Comment engagement surge
336Posts published vs. 33 in all prior years
6,557Visitors to the thought leader site we built
3,898New connections — 60%+ Director level+
2,346Total comments vs. 215 prior
199Strategic company follows from zero
500+Monthly visitors sustained after close

Earned media landed with authority — Black Enterprise, Bisnow Innovator of the Year, Inc. 5000 (659% revenue growth), Crain's, Bloomberg Radio, BBJ Top 100 Women. The infrastructure made the coverage matter more.

Clients & Partners
Northern Real Estate Urban Ventures Project Community Capital
Client Before & After — Dr. Gina Merritt, MBA
Before
Dr. Gina Merritt website before DakJen Creative
After
Dr. Gina Merritt website after DakJen Creative rebrand
About DakJen Creative Dakotah Jennifer, Founder & CEO of DakJen Creative LLC

Dakotah doesn't hand clients a strategy deck and walk away. She builds the thing — writing the content, designing the assets, directing the creative, and showing up month after month with the consistency that actually moves the needle.

Every engagement is driven by the same founding belief: amplifying underestimated voices, elevating underrepresented brands.

Credentials
  • Columbia University — MFA
  • 5+ years brand management & creative direction
  • Fractional creative leadership — retained engagements
  • Founder — DakJen Creative LLC / DakJen Enterprises LLC
  • Affordable housing marketing specialist
  • Chief Creative Officer, Northern Real Estate Urban Ventures — a current C-suite seat, not agency-side
  • Managing Director, Project Community Capital®
  • Quoted in Fortune twice in 2022
  • MDOT-certified MBE and SBE (Maryland) · SAM.gov registered (UEI DEN5Y8TUCTJ1) · WBENC-certified WBE and WOSB
The Fractional Founder

Not ready to hire anyone yet? Read how we think first.

Dakotah writes The Fractional Founder — on running a business and a brand at the same time, from inside both. It is the fastest way to find out whether the way we work fits the way you work.

Read The Fractional Founder →

Ready to talk? Let's find the right fit.

Get Customized Support Book a 20-Minute Fit Call